WINNING CLIENTS

1. Start marketing early!  Talk to Juniors and Seniors.  Start a student referral program, buy local yearbook ads, create a website, sign up for local listings, etc.
   
   
2. Talk with prospective clients.  Provide detailed information on product offerings.  Book your consultations.
   
   
3. Meet with the senior and parent(s) to get educated.  Learn about the Senior and make the initial sale.  Book the shoot.

SET UP YOUR STUDIO

1. Prepare a reception area.
   
   
2. Set up studio locations including outside shots, inside shots, backdrops and props.
   
   
3. Build a dressing room.
    
4. Design a viewing room with projector, computer and ExpressDigital Darkroom software.
   
   
5. Set up a printing and work room to prepare the final products.

AT THE SHOOT

1. Before the clients arrive create a photo catalog in the Darkroom software.
   
   
2. Welcome the senior and parent(s) to your studio.  Offer refreshments.
   
   
3. Show the senior to the dressing room and have him or her set up.
   
   
4. Check out the senior’s clothing choices.  Recommend specific outfits that will match up with studio locations.
   
   
5. Play music from the senior’s iPod, Zune or favorite CD’s.
   
   
6. Set up the shooting areas based on the clothing.
   
   
7. Shoot photos of senior.  Use camera cards, tethering or wireless tethering to work with the photos in Darkroom. 
   
   
8. Close the session with a thank you and book the viewing session.

AFTER THE SHOOT

1. Load pictures into ExpressDigital Darkroom from the photo cards.
   
   
2. Make edits to highlight your best work.  Use the Photo Workshop in the Darkroom software to quickly edit color, crop and apply effects.  Choose the best pictures to show the client.
   
   
3. Buy ExpressDigital Templates, purchase templates from partner companies or make your own templates in the Template Workshop.  Templates are great for collages, portraits and more!
   
   
4. Retouch one or two photos in the Retouch Workshop to show the client an example of retouching.  Whiten teeth, remove braces, clear up acne, etc.

VIEWING SESSION

1. Welcome the senior and parent(s) back to the studio.  Put a collection of the Senior’s best pictures on the flat screen monitor in the lobby.
   
   
2. Sit the clients down in the viewing room and offer refreshments.
   
   
3. Show the clients a slideshow of their photos (the best ones you selected) set to music in Darkroom’s Presentation Mode.  Show a collection of unique composites and creative borders with the photos.  This is time to up-sell.
   
   
4. Go through each photo and rate the photos with the clients.
   
   
5. Present the client the package options and specialty items.
   
   
6. Sort by rating in the Darkroom software and show the 5-star photos.
   
   
7. Narrow down the favorites by using the comparison feature in Darkroom.
   
   
8. Make selections of the package and photos within Darkroom.
   
   
9. Print a thumbnail receipt from Darkroom and collect payment.
   
   
10. Schedule a day to pick up the order.

DELIVERY OF PRODUCT

1. Print additional orders and specialty products yourself or through professional labs on the Labtricity network.  There are over 200 labs to choose from for all your professional printing needs. 
   
   
2. Package products professionally and frame requested finished products.
   
   
3. Post photos on PhotoReflect.com.
   
   
4. Bring the senior and parent(s) in and present them their final products.
   
   
5. Tell clients about PhotoReflect.com for re-orders and additional orders from extended family members and friends.